This has a 40 percent conversion rate when used for local lead generation
When used for local lead generation, live chat software has a 40 percent conversion rate.
Because, whoever initiates a conversation via live chat is ready for a sales conversation.
Meaning: They’re already further along in their buyer journey.
Why is live chat so effective?
Everything has a buyer journey.
Some are years.
Some are split-seconds.
But by the time a website visitor initiates a chat conversation with you, they’re already a good chunk of the way through their own buyer journey.
Understand the buyer journey
Each individual has their own buyer journey, but with a little bit of analysis, you can piece together a pattern and find the most common journeys.
Once you do that, you’ll be able to create content that speaks to those exact stages of the buyer journey. And your content will help gently guide your prospects down theirs.
If you’ve been consistently present throughout someone’s buyer journey, they’ll eventually call on you when needed.
Again, some buyer journeys are years long.
Some are fleeting split-seconds (impulse purchases).
But if you’re here reading this, what you sell likely isn’t an impulse-buy. You’re here because you sell something a bit more valuable… a bit more… lucrative. 🙂
If I’m right and you do not have live chat on your website, I can guarantee you are losing leads each month. Assuming you have traffic of course, a website with no traffic has no value. Please use this free tool to estimate how many leads you’re missing out on each month.
Typically, longer buyer journeys come with insanely higher profits too. And if you’re able to crack into the text message inbox of your prospect early, you’ll have near-total control of their buyer journey.
Imagine being able to close 40% of these leads.
You’ll feel invincible.
There’s no secret; no magic pill; no silver bullet.
You just need to give your website visitors the option of initiating a chat/text conversation with you. It doesn’t matter if it’s chat or if it’s text message. Your prospects simply want a way to communicate with you via real-time text-based channel. (I know, that’s a mouthful).
We wait until the last possible second
As humans of the 21st century, we’ll wait until the last possible second before we initiate a sales conversation with a business.
We know we might be bombarded the second they have our email address or phone number. And it’s not really a risk we’re interested in until the last possible second.
When we’re very certain we’re about to make a purchase… or hire someone. Basically, we’re very certain we’re about to engage in some type of transaction.
We’re more likely to initiate a text conversation
According to BankMyCell, 81% of millennials get apprehension anxiety “before summoning the courage to make a call”.
81 percent of millennials get anxiety just thinking about calling someone else.
Let alone another business.
According to this article, only 19 percent of Americans generally pick up cellphone calls from unknown numbers.
Among those who are even less likely to pick up:
- White adults
- Older adults
- Higher-income adults
A real-time text-based channel is all you need for this
But if you give them the option to start that conversation through a real-time text-based channel, you’ll unlock a marketing channel you never before tapped into.
You don’t need to hire a whole team to manage this.
You don’t even near to learn a bunch of new software.
Just send them to your business’s cell phone and continue the conversations via text message.
If you’re part of a much larger organization, you may need more complex software to keep everything organized. Drop your company’s URL in the comments and we’ll reply with the best live chat software recommendation for you, specifically.
Close 40 percent of your leads
With live chat software on your website, you could expect to close 40%+ of your leads.
The people who initiate this kind of conversation are far more serious than the rest of your website’s visitors.
Of course, you’ll have time-wasters opting in and starting conversations with you. And there’s really no way to stop this from happening.
The best thing to do is to have an automation (or bot) that replies to each and every lead that comes in.
Have the bot ask these new leads a question that helps to further qualify them. This will make your leads jump through another hoop to get to you and give you another piece of insight to help disqualify them quicker. Surely, this will be different for each business, but if you need recommendations, drop a comment below and we’ll offer our help. 🙂
If you don’t have live chat software on your website, you need it
If you need recommendations, we’ll show you who you should be checking out… even if it isn’t our own!
Analyze your company website to see how many more leads your website would generate with our Chat+ live chat software installed on it. Results in under 7 minutes.
If you have any questions or comments, please leave them below or send them to email@example.com. We respond to each one.
Nurturely is a marketing automation platform designed for local businesses who need:
- Call tracking*
- Funnel builder*
- Website builder*
- Membership sites*
- Calendar software*
- Live chat software*
- Landing page builder*
- Attribution reporting*
- Reputation management*
- Email marketing platform*
- Missed call auto-text back*
- Sales pipeline management*
- Appointments management*
- SMS/text message marketing
- SEO (search engine optimization)*
Nurturely is currently invite-only.
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If you’re a business owner who’s interested in marketing and doesn’t know where to start, please feel free to DM me on Twitter. Always happy to answer marketing questions.
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