You’re in desperate need of an email marketing service that will automate tasks like unsubscribes and list management and make sure your emails get delivered to people’s inboxes. When that happens, you know it's time to start thinking about how to make your business look more professional.
Fortunately, companies can take a few easy steps to achieve this, such as a more professional email tool to develop a better email marketing lead-generation strategy. There are a bunch of free CRM email marketing software that can do the job well, so you don't have to worry about spam surprises or embarrassing data breaches.
But before we get into that, let’s look at the features these tools must have to narrow your list even further. Ask yourselves these questions to get a feel for the services you require:
- Do they have free email templates with attractive designs?
- Does the free plan include landing pages?
- Do these landing pages also have attractive designs? These are especially useful if you don’t have a website yet.
- Does it include email automation?
- Can your marketing group segment contacts into different lists?
- Will the reports present the data needed?
- Are there limits to the number of forms a user can create?
- Are transactional emails included, but only if you need them?
- Will the email provider’s logo be included in the email, and will it be subtle or overt compared to others? Do check out what this format looks like.
- What other tools can it integrate with? This is worth considering if you have an ecommerce site.
- What app support does their team provide?
Without further ado, here is some considerations for free CRM email marketing software you can use:
MailChimp is an email marketing service that helps you stay connected with customers and prospects. It includes a drag-and-drop email builder, a wide range of templates, a powerful email editor, and a suite of tools to help you automate your email marketing.
Their free account provides you with a limited number of emails to send to a limited number of contacts. If you want to use all of the features Mailchimp offers, you'll need to upgrade to a paid account.
Pros: This free CRM email marketing software’s free account provides you with a limited number of emails to send to a limited number of contacts. If you want to use all of the features Mailchimp offers, you'll need to upgrade to a paid account.
Cons: They should improve their free plan for more features and updated templates. Gmail has a Promotions tab where commercial and promotional emails sent via MailChimp tend to end up. This is not ideal for emails that are informational or transactional.
The reduced allowances and daily sending limit for Mailchimp make it a less desirable option for some users.
As a whole, The free plan on Mailchimp is suited for people who are looking for detailed reports. The new restrictions make it difficult to recommend Mailchimp over the competition. However, the free plan could be a good option for those who need detailed reports. Remember that the price will increase significantly once you move to a paid Mailchimp account.
MailerLite is a free email marketing service that enables users to create newsletters and landing pages and automate their marketing.
Pros: This free emailer is super easy to use and understand, even if you're new to email marketing. You can send 12,000 emails monthly and set up automated workflows and landing pages for free if you have less than 1,000 subscribers.
Cons: The MailerLite free plan is perfect for small businesses looking for an easy and affordable way to manage their inbound marketing. With this plan, you get access to all of the features and tools MailerLite offers, making it a great option for those on a tight budget.
They should improve their templates and make them available for the free plan. They should also add spam and design testing. Adding more automation functions to their workflow-based automation editor is also better.
Sender is one of the most user-friendly email marketing tools available. Its free plan enables users to connect up to 2,500 subscribers and send up to 15,000 emails per month. Automations, transactional emails, push notifications and forms are included in the free plan.
Pros: This free CRM email marketing software includes automation in the free plan, which is surprisingly advanced. For example, you can send abandoned cart campaigns. You can also perform actions such as moving subscribers to different lists or updating custom field values. The tool's simplicity is a nice change from the overcomplexity of other similarly-featured tools.
Cons: The free plan on Sender is great for those who want a simple email marketing service. A few extras in the free plan make it even more useful for those who choose to use it.
While it is neat in principle, it would be better to have a greater selection of available templates. Additionally, it would be great if Sender could integrate with more third-party applications. The platform only integrates with a handful of applications, including WordPress, WooCommerce, and Magento.
The free plan for Sendinblue allows for an unlimited number of subscribers and 9,000 monthly emails, although there is a daily cap of 300 emails. Some features are not available with the free plan, such as email heat maps, details of openers and clickers, or ad-free emails.
Pros: Marketing automation is a little more sophisticated than other tools’, with options to build and test various campaign workflows (e.g. based on page visits, email engagement, and product purchases). Reporting is also pretty good, although it’s annoying that the free plan doesn’t give you details of who opened and clicked. Their paid plans are affordable, starting at only $25 for 40,000 emails.
Cons: While Sendinblue’s templates are mobile-responsive, there is room for improvement regarding the variety of templates available. Additionally, features such as A/B testing are unavailable with Wix, which is something to recall if you consider using this platform.
For the budget-conscious, go with MailerLite. For simple and effective, check out Sender. For fun but comprehensive, choose MailChimp. And for that touch of personalisation, choose Sendinblue.
But as stated above, each free CRM email marketing software has its weaknesses; one is better one-on-one than the other, while the other is better at reaching thousands of customers in one send. To hit the nail on the head for online marketing, you’ll need a solution that can handle all white-label processes in one hub.
This Is Where nurturely Comes In
Our free CRM email marketing software is the all-in-one marketing solution you need for your business to succeed. You instantly get ringless voicemail drop, a missed call auto text back, SMS follow-up templates, email follow-up templates, social media posts scheduler, a unified messaging hub, and so much more. And that’s just on our free version! Contact us immediately to learn more about our unique solutions and how they can help your business.