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Caring about your online presence is something you must always keep in mind when your brand is starting to shift to digital marketing approaches. This means that you have to maintain positive and effective online reputation management practices. After all, a good online reputation will help improve your website’s search engine ranking.
You might think internet reputation management has nothing to do with SEO because these two components deal with different aspects of your online marketing plan. However, online reputation management is essential to your website’s visibility and credibility.
Well, think about it this way: if you have a good online reputation, people will be more likely to visit your website. They will also be more likely to recommend your website to their friends. As a result, your website will have a higher ranking on search engines.
You will learn what SEO and online reputation management are in this post and how they relate to one another.
What Is Online Reputation Management
Online reputation management (ORM) entails practices businesses use to manage their online presence. It is the process of monitoring, managing, and improving a company’s online reputation.
There are a few different approaches to doing ORM, such as tracking what people are saying about your company online and improving your website’s SEO to ensure that your website appears as the top result when people search for your company. You can also create social media profiles for your company and manage them to ensure they are positive and reflect your company in a good light.
Why Should You Use ORM?
There are a few justifications for using internet reputation management. The first reason is that ORM can help you improve your SEO. If you have an efficient online reputation, your website will rank higher on search engine results pages. This means more people will see your website when searching for your company online.
Another reason to use ORM is to help protect your brand. If people say bad things about your company online, ORM can help you address these complaints. You can improve your company’s reputation and protect your brand by addressing complaints.
What Is Search Engine Optimisation?
Search engine optimisation (SEO) pertains to using keywords and links that would improve or increase the visibility of a website in the search engine results pages (SERP). SEO is used to raise the ranking of a website so that internet users may more easily find it. The higher the order of a website, the more likely people will visit it.
The Relationship Between SEO and Online Reputation Management
When both components are used effectively, SEO and internet reputation management can create a solid foundation for a company's online presence. A well-optimised website will help to improve a company's search engine ranking, while internet reputation management will help to protect the company's online reputation from negative content. By working together, these two components can help to improve a company's visibility and credibility online.
The process for this is simple. It starts with:
1. Identifying Negative Content
This can be done by using a variety of search engines and online tools, such as Google Alerts, to track any company mentioned online. Once the negative content has been identified, it is important to determine the source of the content and whether it is accurate or not.
2. Addressing Negative Content
If the negative content is inaccurate, it is important to have it removed from the internet. You can do this by contacting the website where the content is published and asking them to remove it. If the website is unwilling to remove the content, it may be possible to have it taken down through a legal injunction.
You can also issue a public statement addressing the issue and providing a solution. However, keep in mind to provide contact information so people can reach out for more details.
3. Optimising the Website
The final step is to optimise the website for search engine ranking. You can do this by using the correct keywords and links in the website content and by submitting the website to the major search engines. By doing this, the website will be more likely to appear on the search engine results pages when people search for information about the company.
Ways Online Reputation Management Can Enhance Your SEO
Monitor Social Media Accounts
Shifting to digital marketing entails using social media to connect with your audience and promote your brand. Online reputation management (ORM) services help you keep tabs on all the conversations about your brand on the web. This is important because it can help you identify any potential negative sentiment early and address it before it becomes a bigger issue.
Create Positive Content
Brands that create more positive content will likely have a better online reputation. This is because people are more likely to share positive than negative content. As such, it’s important to focus on creating high-quality content that will make your brand look good. This content can be in the form of blog posts, social media updates, or even videos.
Monitor Competitors
Keep an eye on what your competitors are doing online. This can help you identify any new marketing strategies they’re using and see how you can adapt them for your brand. Additionally, it can assist you in staying on top of things and making sure your brand doesn't get left behind.
Respond to Online Reviews
Comments and insights about your products and services can affect people's impressions of your brand. Positive words can make people more likely to buy from you, while negative comments can make them less likely.
That’s why it’s imperative to always be on the lookout for online reviews and respond quickly and professionally. This way, you can ensure that any negative sentiment is minimised and that your customers have a positive experience with your brand.
Final Thoughts
Online reputation management is a valuable tool for boosting your website's SEO. In fact, monitoring and managing your online reputation can improve your website's search engine ranking and increase your visibility online. Using the tips in this article, you can improve your website's SEO and boost your online reputation.
Nurturely is an all-in-one white-label software that provides outstanding internet reputation management services to help boost your SEO. Get in touch with us today to see how we can help!
