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What Is CRM and How Can it Improve Your Digital Marketing?

Many businesses have turned to customer relationship management (CRM) in order to better manage their customer base and remain competitive. Read on!

Digital marketing has become increasingly popular and competitive, making it difficult for companies to stand out. As a result, many businesses have turned to customer relationship management (CRM) in order to better manage their customer base and remain competitive. 

Even though digitalisation is important, you shouldn't forget what makes your business unique. You should use digital marketing to target your core customer base, the people who made your brand successful. These key relationships are what will keep your company going in the future.

In this guide, we'll go over how CRMs can improve your digital marketing.

What Is Digital Marketing? 

Digital marketing is the process of using online channels to promote or market products and services to potential and current customers. The goal of digital marketing is to reach a larger audience in a more efficient and effective way than traditional marketing methods.

Digital marketing includes a variety of strategies, such as search engine optimisation (SEO), content marketing, social media marketing, email marketing, and more.

What is a CRM?

CRM stands for customer relationship management. It is a system that helps businesses manage customer relationships. The system is designed to help businesses collect and manage data about their customers. The data is then used to trigger actions, such as follow-up phone calls or scheduling meetings.

CRM systems typically have features to track and manage account and contact information, opportunity tracking, lead scoring, task and event tracking, and reporting. Some CRM systems also have features for quote and estimate management, email marketing, and contact history. CRM systems are often integrated with telemarketing systems to provide data to screens in real-time.

How Does CRM Help Your Digital Marketing?

In order to keep up with the competition, companies need to be able to quickly adapt to our new digital world. They need to be able to utilise customer data to create personalised offers and ads. By doing this, they will be able to specifically target segmented groups which will give them a leg up on the competition.

Companies need to have a good customer relationship management (CRM) system in place. CRM systems help companies keep track of their customers, their needs and wants, and their interactions with the company. By having this information readily available, companies can provide better customer service, which will, in turn, keep customers happy and loyal.

Benefits of CRM in Digital Marketing

There are many benefits of using CRM in digital marketing, such as:

1) Saves You Time and Money

A good CRM system will save you time and money by automating many of the tasks associated with customer relationship management. For example, a CRM system can automatically send out thank-you emails to customers after they make a purchase, schedule follow-up emails to customers who haven’t interacted with your company in a while, and much more. This automation can free up your time so that you can focus on other aspects of your business.

This means that we will spend less time inputting data manually, as it will all be stored in one central location. This will reduce the amount of marketing that is wasted, as we will be able to target our campaigns more effectively.

2) Higher Brand Loyalty and Customer Satisfaction

Your CRM system will help you build brand loyalty and customer satisfaction by providing you with the tools you need to manage your customer relationships effectively. 

CRM platforms help businesses store customer databases. This allows businesses to provide personalised customer service, improve customer relationships, and respond quickly to customer queries. CRM platforms often lead to increased customer satisfaction and loyalty.

In the end, the goal of these efforts is to create more loyal customers, who will be more likely to recommend the brand to others.

3) Better Campaign Creation

A CRM system will also help you create more effective marketing campaigns. By understanding your customer base and segmenting it appropriately, you can create targeted campaigns that are more likely to resonate with your audience. This leads to improved campaign performance and a higher return on investment.

CRMs allow you to design customised campaigns for specific groups of customers, and then track how those campaigns perform. This information can help you fine-tune your marketing efforts and make sure you're reaching the right people with the right message.

4) Improved Webpage Positioning

If you have a website, a CRM system can help you improve its position in the search engine results pages (SERPs). This is because CRMs can help you collect and analyze customer data, which can then be used to improve your website's SEO.

By understanding what your customers are searching for and how they're interacting with your website, you can make changes that will improve your website's ranking in the SERPs. This can lead to more traffic and more customers, which can ultimately increase your bottom line.

5) Enhanced Customer Retention

A CRM system can also help you retain your existing customers. By understanding your customers' needs and preferences, you can make sure they're always getting the best possible experience. This can lead to improved customer satisfaction and loyalty, which can ultimately translate into repeat business and referrals.

CRMs can also help you identify at-risk customers and take steps to prevent them from leaving. By understanding why customers are leaving, you can make changes that will keep them coming back.

6) Reduced Operating Costs

By automating tasks and processes, you can free up your staff to focus on more important tasks. This can lead to increased efficiency and productivity, which can ultimately save you money.

You can also streamline your marketing efforts, which can lead to reduced printing and postage costs. By targeting your marketing campaigns more effectively, you can eliminate waste and make sure you're only reaching the people who are most likely to be interested in your products or services.

7) Increased Sales and Revenues

By automating your sales and marketing processes, and by providing your sales team with the information they need to close more sales, you can increase your sales and revenues.


When you automate your sales and marketing processes, you'll be able to improve your sales and marketing efficiency, increase your sales and revenues, and improve your customer service. Automating your sales and marketing processes can free up your other resources in order to focus on selling, rather than on administrative tasks.

If you want to invest in CRM systems for your digital marketing, nurturely can help. We are an all-in-one CRM software dedicated to making your workflows much easier. Get in touch with us today to learn how.

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