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Email Marketing Campaign Tools: The Best Ones to Consider

Selecting the software that will take your marketing to the next level is crucial if you want to leverage the power of email marketing fully. Read more!

Entrepreneurs are constantly looking for ways to improve their marketing strategies. With a high return on investment for every dollar spent, email marketing is still a successful marketing strategy. 

Software for email marketing is much more than just a means of sending and tracking emails. Selecting the software that will take your marketing to the next level is crucial if you want to leverage the power of email marketing fully.

Explore convenient tools to make the most out of your email marketing efforts:

1. MailChimp

Mailchimp is the best email marketing software since it features most businesses require without being overly complex or confusing. Companies can plan campaigns, A/B test copy, and receive reports on click-through rates, open rates, and other metrics. In addition, it provides the most generous free-forever plans of any software we examined.

The free Mailchimp plan permits up to 2,000 contacts, and 10,000 email sends per month. It is one of the most user-friendly platforms, with drag-and-drop features that allow you to personalise your emails.

In addition to the free plan, there are three paid plans whose prices vary based on the number of subscribers (nonprofits receive a 15% discount):

  • Essentials: $9.99 to $270 per month
  • Standard: $14.99 to $540 per month
  • Premium: $299 to $1,190 per month

Mailchimp is an excellent tool for businesses seeking a simple method to send emails to customers. Once you elevate to the first paid plan, you'll gain access to more advanced tools.

Users will value the straightforward reporting that enables them to determine what works and is not. Open, and click-through rates can be easily identified, allowing business owners to determine whether or not the content elicits a response from readers.

2. MailerLite

Due to its drag-and-drop interface, MailerLite is the most user-friendly email marketing programme because it makes the design process fun and simple. The software's design is clean and streamlined because the company's mission is to promote simplicity.

Users who run into issues can contact email support for clarification and assistance with troubleshooting. Furthermore, it provides a free-for-life plan with 12,000 email sends and 1,000 subscribers. There is a paid plan available if you need more advanced features.

The cost is based on how many subscribers there are. The annual plan has a 30% discount, but you can also pay monthly. Nonprofits are also qualified for a 30% discount. Here is how much it will cost:

  • Up to 1,000 contacts: $10 per month
  • 1,001 to 2,500 contacts: $15 per month
  • 2,501 to 5,000 contacts: $30 per month
  • 5,001 to 10,000 contacts: $50 per month

The system is not clogged with extraneous features thanks to MailerLite, which contains all the necessities for email marketing. This makes it perfect for companies looking for a simple email marketing strategy they can learn in days rather than weeks.

3. Hubspot

Hubspot is great for an all-in-one marketing suite because it provides excellent tools and reporting for your marketing campaigns across multiple channels (website, social, email marketing, and more). It is the industry leader in CRM services, which include email marketing.

The platform's ability to handle emails, social media posts and blog publishing makes it the best platform for an all-in-one marketing solution. Using Hubspot's CRM, you can store all contact information and attract an audience through online ads, lead forms, and live chat.

After a 14-day free trial, users must subscribe to one of three paid plans. While storing an unlimited number of contacts is free, you will be charged extra if you send more than the allotted emails. You will receive a 10% discount on the first two plans if you pay annually.

  • $50 per month for the starter package (up to 1,000 contacts)
  • $800 per month for professionals (up to 2,000 contacts)
  • $3,200 per month for enterprise (up to 10,000 contacts)

Your marketing initiatives are centralised by Hubspot, which lets you track how contacts interact with your email marketing website, Google ads, and social media. It gives business owners insight into the buying process. This allows them to target their marketing campaigns better. 

The platform has a robust training system that shows users how to use the programme and highlights best practices for effective marketing campaigns.

4. ActiveCampaign

Since ActiveCampaign has hundreds of pre-built automation that let you tailor campaigns for each subscriber. Setup instructions are scattered throughout the platform, and ActiveCampaign's customer service is efficient and cordial. 

Software for customer experience automation (CXA) using email is called ActiveCampaign. It has more than eight hundred fifty integrations and was created to manage contacts and the sales process.

The software is available for fourteen days of a free trial. Following that, you must enrol in one of four paid plans that can be billed monthly or annually. 

Depending on the plan, the annual payment discount ranges from 15% to 40%. The cost of each program is also based on how many contacts you have; nonprofits are given a 20% discount. 

  • Lite: $15+ per month
  • Plus: $70+ per month
  • Professional: $159+ per month
  • Enterprise: $279+ per month

Depending on how many contacts you have, you can modify your plan while maintaining access to its standard features. For $405 a year, you can start with 500 contacts and gradually increase that number to 100,000. The Professional, Enterprise plan improves your platform's customer relationship management (CRM) capabilities.

Due to its ability to help companies create customised automation that increases subscriber engagement, ActiveCampaign has an advantage in this category. The interface is simple to use, clear, and has resources available in case any questions crop up while the process is completed. It also includes sales automation that lets your marketing and sales processes collaborate to increase revenue.


Email marketing is a great way to stay in touch with your customers and promote your business. But with so many email marketing software options out there, it can be hard to choose the best one for your needs.

Luckily, we've compiled a list of the best email marketing tools options to help you make the right decision. So take a look and see which one is the best fit for your business!

Nurturely is ready to assist you if you're looking for the best email marketing campaign tools. Our all-in-one business tool includes email marketing solutions that will make the process easier for you. Call us today to find out more!

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