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The 12 Best Email Marketing Templates You Can Get for Free

Taking advantage of email marketing to get your brand out there and start selling is even more important. Keep reading this article to learn more!

Email marketing can be a powerful tool for any business, large or small. It enables businesses to reach out to existing and potential customers, inform them of new products and services, offer discounts and other incentives, and educate them about your brand. 

Email marketing templates are a great way to design, create, and optimise your email marketing campaigns to increase the return on investment from your marketing efforts. By sending out promotional emails, you can reach more people and grow your business. Therefore, creating an effective email marketing campaign is important. Taking advantage of email marketing to get your brand out there and start selling is even more important.

The Power of Email Marketing

Email marketing is an effective way to reach out to customers and promote your business. It enables you to send targeted messages to potential customers, inform them of new products or services, and create relationships with them. Email campaigns can nurture leads, build brand recognition, and keep customers engaged and interested. It's a great way to stay in touch with your audience and stay top of mind.

Don't underestimate the power of email marketing—it's still the most effective way to reach a large audience compared to other social media. With three times more email accounts than both Facebook and Twitter accounts combined, email marketing provides a great opportunity to send your message to a wide range of people quickly and efficiently.

The likelihood of successful engagement with your message through email is much higher than through other social media. The average open rate of emails is estimated to be between 20 to 30 per cent, whereas Facebook and Twitter have significantly lower clickthrough rates of around 0.5 per cent. On average, you are six times more likely to get a response from an email than from a tweet.

Free Email Marketing Templates to Use

Email marketing does not have to break the bank. With the right tools, you can create attractive and effective emails for a reasonable price. Examples of these cost-effective templates are available to prove it. Here are 12 email marketing templates free for you to use in your campaigns:

1. MailChimp

MailChimp's free plan allows you to send up to 12,000 emails each month to a maximum of 2000 subscribers. It includes a range of customisable drag-and-drop templates and the option to segment your contacts into distinct lists for more personalised outreach. The free plan also includes some basic analytics tools.

2. EmailOut

EmailOut provides an easy and free way to send emails to a large number of people. You can select from a variety of professionally designed templates, and you can also use custom fields and import your own HTML designs. You can send up to 12,500 emails to 2,500 different subscribers each month.

3. Benchmark

Benchmark's free starter plan allows users to send 14,000 emails to 2000 subscribers. This plan does not include features such as automation, A/B testing, and targeting. This plan could be a good option if you just need the basics and want to use some customisable templates.

4. Zoho Campaigns

Zoho campaigns provides a Forever Free plan, which enables you to deliver a maximum of 12,000 emails to 2000 recipients in a given month. There are lots of customisable templates to choose from, and it also includes useful functions like A/B testing and detailed analytics.

5. Litmus

Litmus offers a no-cost starter package comprising five custom-made, responsive HTML email templates. If you are familiar with coding, you can download them directly from the Litmus website and use them as a foundation to create your own unique layouts. You will need a paid subscription to use their email builder fully, but their starter package is free.

6. Email Octopus

The Shrimp plan from Email Octopus allows users to send limitless emails to a maximum of 2,500 contacts. With multiple email addresses available to send from, there are still plenty of templates to choose from, although automation features are only available to paid subscribers. If users don't wish to register for an account, 11 free templates are available for download on the website.

7. Cakemail

Cakemail.com offers 56 pre-made email templates that you can download for free. They are all responsive and can be modified with HTML code. If you don't know how to code, you can pay for a subscription to use the Cakemail editor to edit the templates.

8. Email on Acid

Email on Acid offers a free email template that can be used both on desktop and mobile devices. The template can change its size to fit the device being used. They also have a blog post with helpful information on email marketing for people who are just starting.

9. Mailerlite

If you have fewer than 1000 people on your email list, you can take advantage of Mailerlite's free offer of unlimited emails. It offers a variety of design options to meet the needs of your branding, and you can schedule your emails to go out according to the timezone of your subscribers. You can also test different versions of your emails and tag subscribers with interests to personalise your campaigns.

10. Mailjet

Mailjet offers a free plan which allows users to send up to 6000 emails per month with a maximum of 200 per day. The plan includes an advanced statistics feature and several templates that focus on using photographs in the design. Mailjet also features a drag-and-drop editor, so users can easily experiment with their designs.

11. Zurb

Zurb offers a great selection of templates designed for easy customisation, all of which are mobile-friendly. Download the three free tutorials from their website to get the most out of their professional advice.

12. Freshmail

Freshmail provides a convenient way to create attractive emails for free. It has a collection of professionally designed email templates that can be customised and sent to up to 500 subscribers. Additionally, it has a mobile app so users can make campaign changes while away from their computers.


Email marketing is a great way to engage with customers and increase brand awareness. These free email marketing templates can help you create a successful and effective email marketing campaign. They can provide you with professional and eye-catching designs and helpful tips and resources to help you create an effective email marketing strategy. With the right template and strategy, you can create an email marketing campaign that reaches your target audience and helps your brand thrive.

Nurturely+ is a client-finding platform built for residential cleaning companies, focused on helping you acquire more clients and make your business thrive. Our more than 20 software and tools make local client acquisition a breeze. Are you ready to do more and take control of your company's growth? Our best free email marketing templates are the first step into attracting the right clients for your business! Get started today!

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