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Useful Google Reputation Management Tools for Your Brand

When you want to stress your online positives and downplay your online negatives, you must go through the process of managing your online reputation. Read more!

The enormous amount of information about you that is readily available to the public is a significant improvement over the pre-internet era. When something goes online, it typically remains there indefinitely. 

This makes it crucial that you monitor your internet reputation and take steps to reduce any negative comments about you or your company. You can utilise a variety of online reputation management solutions to understand your reputation better, enhance it, and reduce the risks of more negative mentions.

When you want to stress your online positives and downplay your online negatives, you must go through the process of managing your online reputation.

Online reputation management can occasionally require a significant amount of work. Fortunately, a variety of paid and unpaid resources are available to help you in your endeavours.

Below, you will find tools that help you monitor and manage your online reputation.

Brandwatch

Brandwatch provides crucial solutions for businesses looking to dominate social media. This entails monitoring the online reputation of your company and developing contingency plans in case of problems.

It has an adaptable, user-friendly UI. The search, filtering, tagging, and tracking features of Brandwatch are also noteworthy.

Despite including modules on publishing, engaging, advertising, audience analytics, measuring, and benchmarking, Brandwatch's social listening capabilities will be most valuable to businesses focusing on online reputation management. 

The Brandwatch Listen module tracks brands across 100 million online sources and is powered by Brandwatch. It can be used to identify new trends and decipher the content of internet discussions.

You may react more quickly by listening to trends in what people are saying in real time about your brand, products, and competitors. You may also keep an eye on mentions to learn more about your audience and the kinds of articles that appeal to them. 

Analysis of brand impressions and sentiments can be done without the laborious manual process of sorting through huge datasets.

By using AI to identify spikes and drops in your data, Listen alerts you to any unexpected behaviour. Additionally, it automatically notifies you when it notices unfavourable remarks so your team may take immediate action in the event of a crisis.

The Brandwatch unified social inbox, which you may personalise, is connected to the Listen module. Consider, observe, and take action depending on what you learn through forums, social media, reviews, and other sources.

Digimind

Digimind is a strong tool for managing online reputations that provides a wide range of capabilities to assist brands in understanding what is occurring with their online reputations and product offerings. 

It is still intuitive even though it has tremendous capabilities. It is trusted by household names like Lexus Asia Pacific and Renault and is AI-powered.

It allows you to keep tabs on rival companies and items and hear what people say about your own on social media. It has equally amazing metrics. Deep analysis can help you arrive at practical insights.

Its patented Natural Language Processing, which can even understand slang, is one of its qualities that deserves special note. With all this knowledge at your disposal, you are in an excellent position to recognise and foresee possible problems and modify your brand strategy. 

In short, it's about being proactive and always being one step ahead, which goes beyond controlling your internet reputation. Packages can range from per-seat to volume-based, and it uses customised pricing.

Brand24

You can create Projects using Brand24. Every Project keeps track of a subject's social mentions. At higher levels, you can monitor many brands, manage various projects, or even manage individual campaigns for one brand.

To avoid pulling up mentions that weren't what you were looking for, you may either just type in a list of keywords or choose which keywords to include and which to omit when conducting a search.

Brand24 collects more than simply social media mentions. It searches the entire internet for any instances of your non-excluded keywords. 

It gathers all publicly accessible mentions from social media, news websites, videos, blogs, discussion forums, Google reviews, and other sources in real-time.

You can filter your data in a variety of ways with Brand24. Any day, week, or month can be drilled down to. To assist you in identifying who your most important champions are, you can filter by source as well as by other factors. 

You can filter results based on sentiment to find out who has been calling you names. Additionally, a report that is jam-packed with data makes it simple to analyse the data.

YouScan

YouScan is essentially a listening tool that can search social media and the web for brand mentions before analysing those comments for their potential to have a wider social impact. 

It uncovers billions of data points that you may sort through and offers a variety of analytical techniques for doing so. Its true selling point is its image recognition capabilities, which let users refine their visual searches to an astonishing degree.

To start, you create Boolean searches to locate the information you need. You can access a page that lists all the mentions the platform has gathered that match your search criteria if YouScan has found some data that fits your criteria. 

You can narrow the results using various filters to acquire only the results pertinent to your search. With Visual Insights, you may search through all the photos that are displayed very specifically because an extraordinarily accurate AI engine handles the image detection.

Interactive graphs and charts that show all the key trends associated with your chosen themes are included in the analytics tools. Anywhere on the charts can be clicked to dive down and reveal the postings that led to the data.

BrandMentions

BrandMentions listens to a wide variety of channels. Along with non-social websites, including news, blog, and review websites, every significant social media platform is featured in this list.

You first determine the keywords you're tracking—typically your company name and social media handle—after going through a lengthy configuration process. You can also keep an eye on your rivals' social media accounts and keywords. 

You can configure your Project so that it requires or disallows the use of particular keywords in your results. You can filter your results using the platform's sentiment analysis for each mention.

It takes less than a minute from the time your project is started till you can get a breakdown of your mentions. There are numerous ways to filter the results, and you can choose any particular mention to get a more detailed look.

nurturely

With the help of nurturely's online reputation management software, take control of your online profile. Manage and automate your brand's online presence with ease, all from a single dashboard.

It enables you to keep an eye out for both favourable and bad evaluations online and to react correctly and promptly. This programme can also assist you in promoting favourable testimonials from satisfied clients, which can help to improve your online reputation.

Conclusion

Whether you are looking at your own name online or concentrating on your company's reputation, the strategies for managing your internet reputation are the same. Using these tools can help ensure that your business has a positive online reputation that reflects your brand well.

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