How to Get More Followers on Your Business Instagram?
Using Instagram as a visual marketing platform can help you establish a loyal following that grows with your business. Instagram has more than 500 million active users, making it one of the most popular social media platforms globally.
Many organizations’ social media presences have shifted to include Instagram, which now drives very profitable traffic to their landing pages, increases conversions, and cultivates a loyal following. More than 200 million business accounts are followed by 90 percent of Instagram’s 1 billion active monthly users.
This might be an excellent opportunity to discover how to improve your Instagram techniques for acquiring actual, organic followers on the platform. The more people you reach, the more chances you have to interact with them and provide them with new and exciting experiences. Here are some pointers for increasing your Instagram following to help you get started in the correct direction.
Getting More Instagram followers In 8 Easy Steps
1. Properly Optimize Your Instagram Profile
One of the most crucial tasks before figuring out how to increase Instagram followers is to make sure your account is optimized correctly. Consider the Instagram bio of your brand as the “homepage” of your Instagram account.
A profile picture, username, and bio are all necessary to identify a social media account belonging to a business. While it may seem self-evident, your Instagram bio and profile picture are the cornerstones of your brand’s online presence. Because the link in your bio is the only place people may go from Instagram to your website, you must optimize your account.
Use Instagram hashtags, phrases, or campaigns as a starting point for linking to your marketing or product pages. Links to your homepage are fine, but why not provide a seamless transition from your bio to a website? This has led to the rise of “link in bio” posts and IG links landing pages, which provide relevant links to the most recent posts on a brand’s feed, as well as “link in bio” articles.
Additionally, keep your username similar to your actual brand name to make it as search-friendly as possible. To make it easier for your target audience to remember, consider shortening the company name if it’s lengthier. As far as feasible, keep your username consistent with any social network identities that you currently have.
The most effective technique to enhance your Instagram account is developing and adhering to a marketing strategy for the platform.
2. Ferociously Publish Fresh Content
When you’re trying to gain Instagram followers, posting material at random times is the worst thing you can do. If you’re fortunate enough to have users follow you initially, you don’t want to make them regret having done so.
The best way to avoid this is to post frequently. The general rule of thumb for brands is to publish no more than once or twice a day to prevent spam, but whatever your posting cadence, make it constant. Approximately 200 million people log on to Instagram every day, so if you want to reach as many people as possible, post multiple times throughout the day.
Maintaining a regular posting schedule allows you to give your followers a consistent experience and keep them informed about your business.
3. Schedule Your Instagram Posts
When you post at the right moment, your posts will be seen by more people, even though Instagram’s algorithm has altered to show users more stuff they enjoy.
Scheduling Instagram content is one of the many ways to increase your brand’s visibility. Our new tools make it easier for your brand to schedule content.
Your entire team will see campaigns and timetables more efficiently if you schedule material in advance. Creating material in advance is usually a good idea, and with our Instagram scheduling features, you can reach your audience while also ensuring a steady stream of content.
This also helps you stay on track and stay consistent. You don’t want to slow your momentum down just because you missed a couple days of posts. Scheduling your posts helps you avoid this. You’ll feel more in control knowing you have a system in place that continuously pumps out good, valuable content to your audience.
4. Regularly Encourage Your Brand Ambassadors To Share Your Content
It’s critical to understand the worth of your audience when trying to figure out how to obtain more Instagram followers. The more followers you have (organically), the more potential clients and buyers you will attract.
Get in front of customers and be present to get them to follow you. It’s vital to remain active on your own and various other social media accounts. If you’re want to get your name in front of potential customers, consider sponsoring user-generated content. To reach a broader audience with your brand, you can also run Instagram contests.
When your fans repost or produce their own UGC (user generated content), it shows that they’re invested enough in your brand to do so. Get your handle in front of a much broader audience in this manner as well Promote your Instagram posts by collaborating with prominent industry influencers and other significant Instagram accounts.
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5. Be Cautious of Fake Instagram Accounts (Do NOT Ever Buy Followers Either)
An Instagram account with fake followers is vastly different from a real one. Even while buying Instagram followers may seem like a good idea, the risks of doing so outweigh the benefits. Instagram posts can be shared, liked, commented on, and interacted with by real people. When there is a response from the other side, these users appreciate it more.
6. Showcase Your Instagram In All Its Glory
If you don’t advertise your Instagram, how will anyone know about it?
Instagram should be included on your website and other social media accounts.
One of the best methods to be discovered is raising your profile and attracting attention to yourself and your work.
Increasing your Instagram following is as simple as advertising where people can find you. Add social media links to your website and blog to encourage people to share your content on their networks and to point them in the direction of your Instagram account.
Because of Instagram’s new content and video capabilities, such as Stories, IGTV, and Reels, you have an excellent opportunity to grow your following through creative material.
7. Identify Hashtags That Lead To Sales
This one is a bit vague, I’ll admit. But here’s a good example: Go to TikTok and search the hashtag #TikTokMadeMeBuyIt and you’ll see hundreds of thousands of products.
That specific keyword would be a good one to target depending on your goal.
There’s a ton of power in hashtags, but people tend to hilariously misuse them.
On Instagram, hashtags are a tried-and-true strategy to gain new followers.
Hashtags have long been a valuable discovery tool and a way to broaden the reach of our social media profiles. By using hashtags, you may establish a following for your brand, which is precisely what you want to do as a marketer. It would be best to discover which hashtags your intended audience is more likely to use. These folks are more likely to follow your account if you can establish a relationship with them. Posts tagged with hashtags exclusive to your company or campaign can be grouped using custom, brand-specific hashtags.
8. Be A Good Influence
No, I don’t necessarily mean become an *influencer*. I don’t think it’s a bad thing to aim for that, but that’s not the point here.
If you focused all of your resources, efforts, and energy on trying to improve the lives of your audience, you will find yourself living a very comfortable life.
You literally can’t go wrong if you try everything in your power to make other peoples’ lives better.
Once your Instagram followers are happy, their audience grows as a result. Put the advice we’ve given you into practice in a way that feels authentic to your brand’s personality. That is to say, don’t come across as desperate, pushy, or automatized.
As a rule, this implies posting a few genuine posts aimed to make people smile and create consumer relationships regularly. To keep your followers engaged, publish stuff as if they were your friends on your feed, such as funny memes, motivational quotes, or re-sharing great photographs or artwork (as long as the original creator is given credit, of course).
Bottom Line
People will spend an average of 30 minutes per day on Instagram. It’s not a question of whether or not your audience is there. Your audience is available to you on nearly every major platform out there. If you choose Instagram as your preferred channel to reach your audience, you’ll start off very well keeping these 8 tips in mind. They truly only scratch the surface of *best practices* but it’ll help you get started off on the right foot! 😎
This was originally published on the Nurturely blog
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If you’re a business owner who’s interested in marketing and doesn’t know where to start, please feel free to DM me on Twitter. Always happy to answer marketing questions.
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