If you understand the power of compound interest, you’ll love the idea of content marketing for your business.
When you publish a page/post to your company blog, you’re publishing a mini asset that’ll work for you until the day you decide to take it down.
It stays out there on the Internet, forever. Educating, fascinating, and entertaining potential customers/clients.
Most business owners will publish 5–10 blog posts and call it good….
And then wonder wHeRe ThE lEaDs ArE
If you’re a solo business owner, you must make writing + publishing a habit. Even if it’s only 7 minutes/day.
Build this habit
If you suggest you’re too busy for a business growth habit such as this, well, your inefficient business won’t be around for long anyway.
Take this as your sign to start publishing to your company blog — make it regular — start with just 1 post per week.
You’ll hit your groove and find a rhythm/process that works for you… and then you’ll naturally start to improve that process so it becomes second-nature.
Before long, you’ll be a content shipping machine. And you won’t be far off from having an entire network of hard-working content at your back, nurturing your most ideal customers/clients.