B2B companies focus a lot on outbound
- Cold emails
- Cold calls
Almost every single advertiser on LinkedIn is a B2B company
LinkedIn is a great way to source your target B2B audience too
In my opinion, Facebook is still massively underrated in the B2B space. You can literally funnel people down a sequence of 50 some odd videos that move them down whatever buyer journey your product or service has. You can also create a Custom Audience of literally anyone who has interacted with your company’s Facebook Page within the last 365 days.
(I call this your dark audience)
All of these people are so relevant! …so what do you do?
Push your company’s blog content to them.
Add value every day. Stay in front of them every day.
Run each blog post to this dark audience for about 5–7 days and then cycle the next one in.
It’s guaranteed content delivery. Instead of hoping the search engines give you a high ranking, push your content directly to the people who matter the most.
Please feel free to DM me on Twitter with any specific questions you have about this highly profitable strategy. 🙂
My name is Kyle Ackerman, I’m the Founder and CEO of Nurturely. I’m using Quora to reach a larger audience by re-publishing all of our company blog content here. My team’s goal is to help as many people as we can with our content & we’re able to do more of that by spreading this around anywhere we can.
Nurturely is a marketing automation platform designed for local businesses who need:
- Call tracking*
- Funnel builder*
- Website builder*
- Membership sites*
- Calendar software*
- Live chat software*
- Landing page builder*
- Attribution reporting*
- Reputation management*
- Email marketing platform*
- Missed call auto-text back*
- Sales pipeline management*
- Appointments management*
- SMS/text message marketing
- SEO (search engine optimization)*
Nurturely is currently invite-only.
However, you are automatically invited if you currently pay more than $500 per month for any of these types of software listed above (or any combo) because we can save you hundreds of dollars right off the bat. All of the software above is included in one monthly fee and it’s all housed under one roof. It’s easily the simplest software that I’ve ever used to get more clients.
Please email email@example.com if you’d like to learn more.
If you’re a business owner who’s interested in marketing and doesn’t know where to start, please feel free to DM me on Twitter. Always happy to answer marketing questions.
Analyze your company website to see how many more leads your website would generate with our Chat+ live chat software installed on it. Results in under 7 minutes. (Usually)